Influencer Marketing Stats

Influencer marketing has now become a critical component for any brand's marketing strategy. The stats below demonstrate just why!

400m
Instagram monthly active users
(source - Instagram)
80m
photos are shared per day on Instagram
(source - Instagram)
3.5bn
Instagram likes daily
(source - Instagram)
50%
of all time spent online is on social media platforms
(source - ODM)
58x
Instagram's engagement rate vs Facebook
(source - Forrester)
210x
Instagram's engagement rate vs Twitter
(source - Forrester)
44%
of people are more likely to engage with brands online if they post pictures of their products
(source - ROI Research)
4
Number of user-generated sources shoppers consult before making an online purchase (avg)
(source - TNS Digital Life)
90%
of consumers trust peer recommendations
(source - Nielsen)
74%
of consumers rely on social channels to inform purchasing decisions
(source - ODM)
84%
of consumers will take action based on the opinion of others
(source - Nielsen)
81%
of consumers are influenced by friends social media posts
(source - Social Media Today)
75%
of marketers are using influencer marketing
(source - Social Times)
60%
of marketers plan to boost influencer marketing budgets
(source - Adweek)
6.5x
average ROI brands get from influencer marketing
(source - Adweek)
50%
of banners ads served are not seen by customers
(source - Google)
  • Instagram
  • Marketing
  • Online