Sam Hicks, Managing Director, UK, Whalar
Pippa McArdle, SVP, Head of Global Media & Consumer Experience, Estée Lauder Companies
Esteban Ribero, Global Research Leader, Marketing Science, TikTok
Anastasia Leng, Founder & CEO, CreativeX
Dive into an illuminating conversation led by industry experts, exploring the utilization of creative data to amplify brand performance and effectiveness in creator-led marketing in today's fiercely competitive market. Learn how leading beauty brand Estée Lauder Companies is navigating evolving consumer behaviors and fine-tuning their content strategies to drive engagement and success. Samantha Hicks (Whalar), Pippa McArdle (ELC), Esteban Ribero (TikTok), and Anastasia Leng (Creative X) share how a test-and-learn approach empowered TikTok and Estée Lauder to forge a unified vision of creative effectiveness.
Martine Powers, Host of “Post Reports”, The Washington Post
Conal Byrne, CEO, iHeartMedia Digital Audio Group
Phoebe Connelly (moderator), Senior Editor, AI Strategy & Innovation, The Washington Post
Max Klymenko, Creator, @maxklymenko
Gain valuable insights on preserving authenticity and upholding transparency while embracing innovation in the Creator Economy.
The intricate balance between utilizing AI in audio storytelling — while preserving your voice — is a challenge for many. This session will explore best practices to ensure that your unique voice remains intact amid the transformative power of AI in audio creation.
Jann Martin Schwarz (moderator), Founder of The B2B Institute, LinkedIn
Marisa Hammonds, Global Head of Creator Marketing & Community, TikTok
Christoph Becker, Chief Creative Officer, Whalar Group
Max Reisinger, Creator, @MaxReisinger
Unlock the secrets of brave creativity. Join us as we delve into strategies for innovation and brand identity through collaboration with creators, communities, and partnerships. Explore how to build community confidence in a world of brand promises.
Jon Goss (moderator), President, The Lighthouse
Kim Farrell, Head of Creators | General Manager, Operations & Marketing LATAM, TikTok
Julie Bogaert, Head of Talent Partnerships, EMEA, Snap Inc.
Gina Wolf, Global Director, Head of Content Solutions, LinkedIn
Being a creator isn't just a passion; it's a profession. As small business owners in their own right, creators drive innovation and shape the cultural landscape. Yet, to propel their careers and leave a lasting legacy, they require more than just talent; they need access to physical spaces, education, networking, and supportive communities. Join us as we explore the intersection of education, career development, and the Creator Economy with the leading platforms.
Paula Veale, Chief Marketing & Communications Officer, The Ad Council
Bayyina Black, Global Director, Sustainability & Impact, R/GA
Brittaney Kiefer (moderator), Creative Editor, ADWEEK
Carl Nassib, Former NFL Player, Entrepreneur, Founder & CEO of Rayze
Find out how the Ad Council’s Love Has No Labels campaign embodies both creator and social impact marketing and the strategies creators use to amplify a cause, engage communities, and drive real-world impact. The campaign has collaborated with creators to champion our shared humanity, promote love and inclusion, and confront discrimination, hate, and bias head-on. This session will provide insights into creating compelling content that transcends traditional advertising to inspire meaningful actions that create a more inclusive society.
Matt Talbot, Co-Founder & Chief Creative Officer, WorkInProgress
Jimmie Stone, VP, Global Head of Creative Shop, Meta
Andrea Diquez, Global CEO, GUT
Christoph Becker, Chief Creative Officer, Whalar Group
Lola Bakare (moderator), CMO Advisor & Inclusive Marketing Strategist , be/co
Nadja Bellan-White, CEO, SS+K
Join us as Whalar hosts a dynamic panel of creative leaders exploring the essence of liberating the creative voice. Moderated by tomorrow's creative voices — creators themselves — where they will discuss trends, share tips, and overall ignite inspiration.
Jorge Plasencia (moderator), Co-Founder & CEO, República Havas
Claudia Romo Edelman, Founder, We Are All Human
Javier Farfan, Culture Marketing Strategist, NFL
Stacie M. de Armas, Senior Vice President, Diverse Insights, Intelligence & Innovation, Nielsen
The Latino Bytes & Brunch at Whalar House brings together industry leaders and experts to discuss sports, AI, and marketing strategies within the Hispanic community. Learn how these fields converge to create impactful campaigns, drive engagement, and foster inclusion.
Marcelo Kertész, Chief Marketing Officer, MANSCAPED
Jason Apaliski, Chief Creative Officer, Pereira O’Dell
JJ Adler, Director & Partner, Ruckus Films
Rebecca Stewart, Brand Editor, Adweek
Whalar House hosts MANSCAPED CMO Marcelo Kertesz, Pereira O'Dell Chief Creative Officer Jason Apaliski, and Ruckus Films Director & Partner JJ Adler as they discuss the creative process behind the viral "The Boys" campaign. how humor was strategically infused into advertising, breaking taboos around male grooming. Discover the challenges and triumphs of bringing bizarre humor and visual metaphors to life, while maintaining brand integrity and impact (and keeping things safe for TV). Gain insights into the collaborative efforts between brand, agency, and director, and learn how craft and creativity converge to build ambitious brands in today's advertising landscape.
Phil Schraeder, CEO, GumGum
Geraldine White, Chief Diversity Officer, Publicis Group
Vanessa Otero, Founder & CEO, Ad Fontes Media
Sheryl Daija, Founder & CEO, We Are Bridge
God-is Rivera, Founder/CEO & Strategic Consulting Partner, God-is Rivera Consulting, LLC
Increasingly, marketers are experiencing attacks on their DEIB initiatives coming from a very small but vocal minority of individuals who often cite "woke agendas," whatever those are. Savvy marketers know, however, that DEIB has become essential to moving their business forward and delivering sustainable and profitable growth, especially when tapping historically underserved communities. This is in addition to the cultural benefits of doing the right thing. Our panel will explore the business imperative of embedding inclusion at the center of your business strategy (not just your marketing strategy). By applying the same rigor to your other strategies, you can unlock its full potential to grow your business, enhance your visibility in the marketplace, and thrive in the Creator Economy.
Nidia Serrano, Vice President, Sales Marketing, SiriusXM Media
Grace Wells, Creator, @gracewellsphoto
Callum Ryan, Creator, @thatonecal
Max Klymenko, Creator, @maxklymenko
Max Reisinger, Creator, @maxreisinger
Angela Onuoha, Creator, @curlbellaa
Alexia Del Valle, Creator, @lexdelvalle
Tiffany R. Warren, EVP, Chief Diversity & Inclusion Officer for Sony Music Group, Founder & President of ADCOLOR
Justin Tranter, singer, songwriter and LGBTQ+ activist
Darla Price, President of Ogilvy and 2023 ADCOLOR Beacon Honoree
Justine Song Henning, Chief Client Officer, HZ
Akintayo Adewole, Creator, technologist, filmmaker & music composer
Ryan Ford, President & Chief Creative Officer, Cashmere Agency
In this lively session, we'll guide you through the twists and turns of today’s trends, from the rise of Barbie glam rap to the country resurgence to the forces driving people to astrology in droves. But hold on tight, because this isn't your average panel — expect interactive meme-filled discussions, and maybe even a spontaneous dance-off or two. Together, we'll unlock today’s trends and discover how to turn them into tomorrow's creative gold.
Neil Waller, Co-Founder & Co-CEO, Whalar Group
Tara Walpert Levy, Vice President, Americas, YouTube
Join Neil Waller, Co-CEO & Co-Founder, Whalar Group, and Tara Walpert Levy, VP, Americas, YouTube, in a compelling conversation as they delve into the transformative impact creators have on today’s economy.
Tim Hyland, Director, Creative & Social Strategy, Whalar Group
Dann Liebermann, Head of Creative Partnerships, The Elements Music
Jasmine Dawson, Senior Vice President, Digital, BBC Studios
Ed Lindeman, Head of Publisher Operations, UKIN, TikTok
Michelle Bell, Senior Vice President, Creative, Roc Nation
Amy Powell, Head of Entertainment Marketing, Amazon
In today's fast-paced landscape, cultural relevance is paramount for brands seeking to connect authentically with audiences, and social-first entertainment surpasses traditional mediums. Join this session on the symbiotic relationship between entertainment, culture, and branding. A panel of experts talks the evolution of entertainment and the role culture and trends play in fostering community and connectivity.
PJ Pereira, Creative Chairman | Chief Creative Officer, Pereira & O’Dell | Serviceplan Americas
Rei Inamoto, Founding Partner, I&CO
Tiffany Rolfe, Chair & Global Chief Creative Officer, R/GA
Angela Onuoha, Creator, @curlbellaa
Join us as Whalar hosts a dynamic panel of creative leaders exploring the essence of liberating the creative voice. Moderated by tomorrow's creative voices — creators themselves — where they will discuss trends, share tips, and overall ignite inspiration.
Johanna Mayer-Jones, Global Chief Advertising Officer, The Washington Post
Josh Stinchcomb, Global Chief Revenue Officer, Wall Street Journal | Barron's Group
Joy Robins, Global Chief Advertising Officer, The New York Times
Jed Dederick, Chief Revenue Officer, The Trade Desk
Vanessa Otero, Founder & CEO, Ad Fontes Media
Kara Swisher, Host of "On with Kara Swisher" | Co-Host of "Pivot" | Editor-at-Large at New York Magazine | Co-Founder of Recode & Code
Christine Cook, Global Chief Revenue Officer, Bloomberg Media
Carmella Boykin, TikTok Host & Producer, The Washington Post
Grace Wells, Creator, @gracewellsphoto
Callum Ryan, Creator, @thatonecal
Max Klymenko, Creator, @maxklymenko
Join TikTok Host Carmella Boykin from The Washington Post as she unlocks the secrets to authentic engagement with Gen Z. Learn directly from Gen Z creators themselves and discover how to resonate with this generation in meaningful ways.
Olivia Frary, Executive, UTA
Sara Pollack, VP Global Head of Consumer Marketing, Pinterest
Jo Burford, Head of Creators, UK, Ireland, Nordics, TikTok
Tyler Schmitt, VP Core Relationships, VaynerX
Victoria Bachan (moderator), President, Whalar Talent
As the first fully online generation, Gen-Z looks at advertising and engagement differently than any generation before. Discover essential strategies for effectively engaging with Gen Z, the influential demographic shaping the new economy. Join us as we explore best practices and creator strategies tailored to Gen Z's values of authenticity, meaningful connection, and a sense of belonging that equals a sense of trust and purchase decisions.
Adrienne Lahens, Global Head of Content Strategy & Operations, TikTok
Lucas Dampeyrou, Creator, @marketdamp
Emma Harman, EMEA President, Whalar Group
With abundant ad opportunities, innovative tools, and empowering resources, the Creator Economy offers the perfect platform to monetize your talent, regardless of the stage of your creator career. Join us for an insightful discussion between industry leaders as they share strategies, tips, and experiences on monetizing creativity and thriving in the Creator Economy.
Victoria Bachan, President, Whalar Talent
Ali Berman, Partner & Head of Digital Talent, UTA
Thayer Lavielle, Executive Vice President, The Collective
Anthony Sperduti (moderator), Founder, Partner and Executive Creative Director, Mythology
Sophie Kelly, Senior Vice President of Global Tequila & Mezcal Categories, Diageo
Leo González (moderator), Creator, @leogonzall
Nick Tran, Chief Marketing Officer, FARFETCH
Nicole Parlapiano, Chief Marketing Officer, Tubi
Creators hold the key to understanding communities in today’s landscape. Hear from some of today’s leading CMOs as they discuss (directly with a creator) the strategies, hurdles, and triumphs of community-driven marketing endeavors. They will unlock how creators have become pivotal in fostering robust brand relationships, from cultivating online communities to nurturing brand advocates.
Neal Hubman, Co-Founder & President, Los Angeles Golf Club
Katelin Holloway, Founding Partner, Seven Seven Six
Claudi Fischer, Managing Director, DACH, Whalar
Taylor Smith, Professional Soccer Player, National Women's Soccer League
Sir John Hegarty, Co-Founder and Creative Director, The Garage Soho & The Business of Creativity
Judy John, Global Chief Creative Officer, Edelman
Nick Law, Creative Chairperson, Accenture Song
Max Reisinger, Creator, @MaxReisinger
Join us as Whalar hosts a dynamic panel of creative leaders exploring the essence of liberating the creative voice. Moderated by tomorrow's creative voices — creators themselves — where they will discuss trends, share tips, and overall ignite inspiration.
James Kirkham, Founder, ICONIC
Adrian Per, Creator, @omgadrian
Jera Foster-Fell, Creator, @jera.bean
Callum Ryan, Creator, @thatonecal
Culture has never been more chaotic. An overlapping series of paradoxes, where passions and adjacencies mix, fuse, and entwine. We listen to an ever-narrowing band of music, we watch what we're told, and we live an Insta-repeat life. We go to the same destinations TikTok told us we should. The Guardian calls it "the tyranny of the algorithm," and says, “the Internet has pushed us towards a kind of global ubiquity – and this phenomenon is only going to intensify.” So where does this leave things? What are the learnings, the opportunities, how should you speak to new audiences, and who are unable to navigate this sea of sameness?
Ian Trombetta, Senior Vice President, Social, Influencer & Content Marketing, NFL
Adam W, Creator, @AdamW
Tara Walpert Levy, VP, Americas, YouTube
Jameson Fleming (moderator), Executive Editor, Adweek
Join us at Whalar House as industry leaders and top creators unveil game-changing strategies that redefine fan engagement and brand partnerships. Discover how the NFL harnesses creator collaborations to transform the sports industry, drive fan engagement with youth audiences and sets new standards for innovation and success.
Sir John Hegarty, Co-Founder and Creative Director, The Garage Soho & The Business of Creativity
Nicole Taylor, SVP and Head of LEGO, Agency, The LEGO Group
Bill Scott, Managing Director, UKI, Accenture Song
Lisa De Bonis, Global CEO, Huge
Nicky Badenoch, Co-Founder & Chief Growth Officer, Genie
A panel session curated by Genie and led by Co-Founder & Chief Growth Officer Nicky Badenoch and Chairman Sir John Hegarty in conversation with three key agency leaders: Bill Scott from Accenture, Lisa De Bonis from Huge, and Nicole Taylor from Lego.
Michael Kassan, Founder, 3C Ventures
Neil Waller, Co-CEO & Co-Founder, Whalar Group
Jonathan Mildenhall, Chief Marketing Officer, Rocket Companies
Max Klymenko, Creator, @maxklymenko
Join us for an intimate conversation between Rocket Companies first-ever CMO, Jonathan Mildenhall, and Max Klymenko as they share their insights, challenges, and triumphs, demonstrating how a unified approach between a CMO and a creator creates the ultimate winning formula for mutual success in the Creator Economy.
Shu Hung, Global Chief Creative Officer, AKQA
Damian Bradfield, Co-Founder & Chief Creative Officer, WeTransfer
Christoph Becker, Chief Creative Officer, Whalar Group
Madison Tevlin (moderator), Creator, @MadisonTevlin
Join us as Whalar hosts a dynamic panel of creative leaders exploring the essence of liberating the creative voice. Moderated by tomorrow's creative voices — creators themselves — where they will discuss trends, share tips, and overall ignite inspiration
