Successfully Reaching Audiences Through Video: The Convergence of Art and Science
The landscape of digital video has changed drastically in the last 10 years, propelled forward by innovative creators and companies who have redefined what it means to entertain and engage audiences on the world’s largest video platforms. Competing for the attention of these audiences are some of the biggest, historic names in global media, alongside some of the youngest and least known - all of them generating tens of billions of views. But what do these rankings tell us about what’s happening in the changing landscape of online video? How well can we understand what the world is watching today, and what the future of video measurement will look like?
Join BuzzFeed, Jungle Creations, Group Nine, and Tubular Labs to discuss what and who online audiences are viewing and engaging with today, from publishers to brands, creators to topics.
Rob Gabel (CEO, Tubular Labs)
Jamie Bolding (CEO, Jungle Creations)
Yosef Jonathan (SVP Head of Brandshop, Group Nine)
Tommy Wesely (SVP Branded Content and Operations, BuzzFeed)