Whalar
Burt's Bees banner
Our aim was to drive awareness for the Burt’s Bees all natural makeup line and highlight their partnership with the TerraCycle initiative. Within the #BurtsBeautyCleanse narrative, we activated 24 influencers across the US to share their current beauty routines. We asked our talent to analyse the waste from their conventional beauty routine, then swap in Burt’s Bees products and showcase the results through a socially native dialogue. By leveraging the extended reach of multi-platform storytellers, we illustrated the immediate and positive impact the Burt’s Bees initiative has on the environment.

Location

map here

The Talent

Just a handful of the talent involved in these campaigns

profile

@senaenelson

82k followers

4k likes

Wahiawa, Hawaii

profile

@gabimulder

30.1k followers

1.5k likes

Sydney, Australia

profile

@allthatisshe

530k followers

27.5k likes

Durham, UK

profile

@alvialatimer

108.5k followers

1.8k likes

Portland, USA

Results

25

content creators

247

assets produced

22m+

impressions

786k+

engagements

3.48%

engagement rate

14.21%

add-to-cart rate from influencer posts

$0.22

CPE

I loved it. The campaign concept was brilliant. I love how the campaign put an emphasis on how YOU are a Force for Nature — leaving opportunity for the influencer to creatively showcase their own journey to sustainable living. Not only did I enjoy creating the content for this campaign, I also enjoyed the feedback and questions I received from my followers, and how supportive and responsive BB was in helping me answer their questions via IG stories.

@ecogoddess

something-related-to-quotes

Get started today

Find exceptional creators with real-world insights to help you grow the reach of your brand.

Find out more