Whalar
Tommy Hilfiger banner

Tommy Hilfiger approached us to draw attention to their "AW18 Hero Watches" as part of their larger "Icons" range. We used a socially native contest giveaway structure to tap into audiences across 7 major markets.

A beautiful American brand with a rich history, only premium content and a bespoke strategy would suffice if they were to take ownership of the influencer space. We collaborated with a diverse group of creators across 7 key markets. Designing a strategy around an Instagram contest giveaway, we created a dialogue for the brand in which we asked our audiences to comment their iconic moments on all branded content. This led to over 500 entrants and garnered a staggering 564,000 impressions - boosting an intimate consumer-brand engagement that stretched from India, to Germany, to Mexico.

Location

map here

The Talent

Just a handful of the talent involved in these campaigns

profile

@priyankakochhar

13.6k followers

2.5k likes

Mumbai, India

profile

@blvckxkev

55.8k followers

797 likes

Cologne, Germany

profile

@fermillan

85.7k followers

Mexico City, Mexico

profile

@byronlangley

281.9k followers

62.7k likes

London, UK

Results

27

content creators

348

assets produced

3,08m

followers

1.62m

engagements

31,9m

impressions

$0.21

CPE achieved

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