Tommy Hilfiger approached us to draw attention to their "AW18 Hero Watches" as part of their larger "Icons" range. We used a socially native contest giveaway structure to tap into audiences across 7 major markets.
A beautiful American brand with a rich history, only premium content and a bespoke strategy would suffice if they were to take ownership of the influencer space. We collaborated with a diverse group of creators across 7 key markets. Designing a strategy around an Instagram contest giveaway, we created a dialogue for the brand in which we asked our audiences to comment their iconic moments on all branded content. This led to over 500 entrants and garnered a staggering 564,000 impressions - boosting an intimate consumer-brand engagement that stretched from India, to Germany, to Mexico.