Whalar
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We've worked on 7 different campaigns across 4 Diageo brands over 2 years, engaging creators from 14 different markets to create globally relevant content at scale. Creators have been hand picked to make them the perfect partner for a particular brand, with creative briefs ranging from lifestyle content, to food pairings and serves. By working closely with each brand team we've been able to provide a tailored solution for a range of needs, from brand repositioning, serve education and brand awareness.

Location

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The Talent

Just a handful of the talent involved in these campaigns

profile

@mossonyi

79.8k followers

5.9k likes

Manchester, UK

profile

@bromabakery

145.1k followers

2.9k likes

Detroit, USA

profile

@paulodelvalle

394.2k followers

9.8k likes

Rio de Janeiro, Brazil

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@matthewzorpas

188.3k followers

2.1k likes

London, UK

Results

85

influencers

94

content posted

142

content created

11m

total Reach

457k

total engagements

5.21%

avg. engagement rate

£0.36

avg. CPE

The next generation of Single Malts drinkers are looking for new experiences and flavours to try and share with friends. As a modern whisky brand, it’s our task to inspire them through stories, recipes and flavour/pairing suggestions. By partnering up with the right influencers we can do this in a way that feels credible and authentic.

Angela Solkesz - Europe Senior Brand Manager: Singleton at Diageo

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