Working with creators enables brands to branch out of the norm and develop innovative content but also concepts. This can only help a brand to reach a wider and potentially a more qualitative audience. Trust in the content creators and refrain from having too many restrictions or guidelines. The results will speak for themselves and will certainly surprise you – in the best way possible!
Akash Mehta Global Digital Manager for Dior
Alignment with Dior over the past year has helped me create ongoing content within the luxury market. I loved how The Maison Dior campaign focused around simplicity, interiors and light play, which all play an important role in my own branding. The mood board Whalar provided was perfect for setting the feel for my image, and I knew I wanted to capture the content at sunset in my own home. It was one of my favourite collaborations to date where I felt it was a perfect fit aesthetic wise.
@stylestructure Akash Mehta Global Digital Manager for Dior