Whalar
Dior banner

Dior has continued to collaborate with us over three successful campaigns. So far, we’ve commissioned Dior Maison’s home fragrance product launch across the UK and US, elevated Capture Youth’s anti-aging skincare line to a global conversation and taken the charity initiative #DiorLoveChain for Parfums Christian Dior across a total of 58 markets.

For #DiorLoveChain, Dior’s influence as a brand - alongside Natalie Portman’s endorsement - instantly placed the campaign on a global scale. Pairing 200 creators with an overall reach of 20 million across 58 markets, our focus on premium storytelling inspired unimaginable results and stimulated a beautiful narrative around this remarkable brand. This success has been replicated across Dior Maison and Capture Youth.

Location

map here

The Talent

Just a handful of the talent involved in these campaigns

profile

@willamazing

153.9k followers

10k likes

Singapore

profile

@gregoryvelvet

172.1k followers

6.3k likes

New York City, USA

profile

@thismintymoment

194.6k followers

3.1k likes

Los Angeles, USA

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@silvianjoki

105.7k followers

1.2k likes

Nairobi, Africa

Results

29m+

total reach

1.3m+

total engagements

4.97%

avg. engagement rate

£0.20

avg. CPE

Working with creators enables brands to branch out of the norm and develop innovative content but also concepts. This can only help a brand to reach a wider and potentially a more qualitative audience. Trust in the content creators and refrain from having too many restrictions or guidelines. The results will speak for themselves and will certainly surprise you – in the best way possible!

Akash Mehta Global Digital Manager for Dior

Alignment with Dior over the past year has helped me create ongoing content within the luxury market. I loved how The Maison Dior campaign focused around simplicity, interiors and light play, which all play an important role in my own branding. The mood board Whalar provided was perfect for setting the feel for my image, and I knew I wanted to capture the content at sunset in my own home. It was one of my favourite collaborations to date where I felt it was a perfect fit aesthetic wise.

@stylestructure Akash Mehta Global Digital Manager for Dior

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