Whalar
Dubai banner

We launched a campaign with Dubai Tourism to inspire UK and Russian markets to re-look at the destination in a new light, through the lens of the ultimate holiday experience. Our creators showcased the diversity of the city whilst simultaneously negating any preconceptions of it as restricting or conservative.

How do you market luxury in a space already full of glamour? You focus on individual narratives and capturing unique moments. UK and Russian creators were established as the crucial voices to translate the ultimate holiday experience, dispelling the myth that Dubai is a restrictive country, and presenting it as a welcoming and modern environment. By targeting specific demographics across key markets, we spotlighted a world of possibility via trusted storytellers and brought this message to two very separate markets, but with the same values at heart.

Location

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The Talent

Just a handful of the talent involved in these campaigns

profile

@byronlangley

300.9k followers

37.2k likes

London, UK

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@polinabrz

354k followers

24.4k likes

Russia

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@hannahargyle

229k followers

6.7k likes

Northampton, UK

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@wisslaren

22.3k followers

25.1k likes

Stockholm, Sweden

Results

141m+

reach

67m+

engagements

18.36%

engagement rate

$0.04

CPE

In today's’ world – everyone is as much a content creator and a content consumer. Telling the story first hand to an audience that will be impacted to make a travel decision is one of the most impactful things you can do. We don’t have any products to sell so having tangible elements is so important in curating and creating a compelling story

Aida Al Busaidy, Director,
C2C Marketing & Campaigns

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