HP took a creative step outside of their comfort zone to launch their 'Tango Printer' range. Leveraging totally unexpected content across multiple digital platforms, they drove awareness and simultaneously offered consumers a fresh perspective on their brand.
Our collaboration with Hewlett Packard embodies a brand stepping out of their comfort zone and owning a new space. Not only have they awakened their creative streak as a brand, but also the entirely unexpected assets have been highly repurposable. Whalar's content has been integral to their paid media strategy, whilst considerably bolstering their digital profile.