Whalar
HP banner

HP took a creative step outside of their comfort zone to launch their 'Tango Printer' range. Leveraging totally unexpected content across multiple digital platforms, they drove awareness and simultaneously offered consumers a fresh perspective on their brand.

Our collaboration with Hewlett Packard embodies a brand stepping out of their comfort zone and owning a new space. Not only have they awakened their creative streak as a brand, but also the entirely unexpected assets have been highly repurposable. Whalar's content has been integral to their paid media strategy, whilst considerably bolstering their digital profile.

Location

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The Talent

Just a handful of the talent involved in these campaigns

profile

@andrewkuttler

68.6k followers

1k likes

Los Angeles, USA

profile

@teber

61k followers

1.2k likes

Los Angeles, USA

profile

@brightonkeller

317k followers

Texas, USA

profile

@ohjimmyfilms

4.7k followers

454 likes

New York City, USA

Results

246

content created

4.1m

total engagements

7.6m

impressions

$3.17m

in potential revenue

As soon as I got the brief to join the campaign I wanted to commit by striving to create the highest quality content as possible. Having now worked with them on more than one campaign, I really feel like the brand believe in my vision.

@teber

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