Whalar
Hyatt banner

Hyatt came to us with the plan to promote the personal and boutique feel of the Andaz Amsterdam Prinsengracht hotel. Through leveraging highly creative social narratives, we produced a campaign that gave travellers a new perspective on Amsterdam.

By taking a fresh approach that displayed the hotel as an environment that prioritises rich cultural experiences, we differentiated Andaz from other Hyatt hotels.

We sent out a group of influencers to the hotel to create travel journals about their experience, drawing on the 5 senses of the hotel. The campaign received thousands of engagements, and in particular Georgia Rose Hardy's content for this campaign became the highest ever performing content on her Instagram; challenging perceptions of sponsored posts affecting the algorithm, whilst illustrating the power of true creativity.

Location

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The Talent

Just a handful of the talent involved in these campaigns

profile

@lilyrose

288.7k followers

9.5k likes

Paris, France

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@the_adventuresofus

134.2k followers

7k likes

London, UK

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@georgiarosehardy

164.5k followers

17.7k likes

Manchester, UK

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@alivialatimer

93.3k followers

2.3k likes

Paris, France

Results

649k

reach

165k+

engagements

$0.30

CPE

Some internal questions arose during the process around whether it was necessary to hire an agency to work with influencers when we could contact them ourselves and not pay a fee. However, it was important to me that we really pushe for content that was eye-catching, unique and different from what out hotels are already using. We got this from our relationship with Whalar. Based on the brief provided, they curated a solid list of creatives to choose from, most of which I would never have found on my own. They handled a lot of the planning and travel details which becomes very daunting when you are working with several creatives at the same time for a single campaign

Laura Picken, Regional Director Field Marketing, Europe, CIS, Turkey

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