Who We Are

Whalar was founded by Neil Waller and James Street, two entrepreneurs who quit University after being told they looked uncomfortable in a suit.

They discovered the world of influencers whilst looking for ways to build brand awareness and create genuine, stylish and impressive content for their fashion brands.

It worked. They went on to win the fashion and apparel category of Shopify's Build a Business Competition. The prize? A week on Necker Island with Richard Branson himself. Here, it turned out the other winners were also using influencer marketing as a way to get their brands noticed, and similarly, they had struggled to manage campaigns.

So, whilst looking out over a flamboyance of flamingos (yes, that really is the collective noun) the light bulb moment came, and Whalar was born. The platform launched in 2016, and quickly established itself as the most effective tool in the marketplace. It is now used by major brands all over the world, helping them to collaborate with the best creators and produce meaningful campaigns.

Whalar stands for, and always will, authentic, creative and engaging content. It is still the only Facebook and Instagram marketing partner in the influencer space.

Meet the Chairman Sir John Hegarty

I’ve spent over 50 years in the advertising business. 50 years! I know it frightens me too. A founding partner of Saatchi & Saatchi. Helping start the London office of TBWA and eventually setting up Bartle Bogle Hegarty in 1982. Working on brands like Levis, Audi, Johnnie Walker and with the UN. Naturally you learn many things over such a long career. But the one thing I’ve valued and championed over that time is creativity. The importance of it, its enduring value and its ability to change the fortunes of brands.

Today we live in a world of technological disruption. From music to publishing to film making. We are moving from a certain world to an uncertain world. However there is one thing that is permanent. The power of creativity. The challenge is how do we embrace it and promote it.

We should remember, technology enables opportunity, creativity creates value.

And this is what excites me about Whalar. When you start any venture you’re investing in the future. Unless you’re a museum. And Whalar is forward-facing. Its very birth was born out of experience. Neil and James’s Shore Projects. Learning from doing - rather than talking. I like that. That knowledge will drive the way we grow our business. Being a market leader. Standing for integrity and openness. Developing a code of practice for how the influencer industry is seen. Working with the best influencers because we’re the best. We want to help them build and develop their relationships with their followers. But most of all we want to liberate the creative voice in all of us. For our clients, our influencers and for our business.

That’s what excited me and I hope excites all of you. The future is creative. We want to be building it. Who wouldn’t want to be Chairman of that.

We're always looking for creative people,
you can send us your CV .

CONTACT US

hello@whalar.com

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