The Founders

Whalar was founded by Neil Waller and James Street, two entrepreneurs who quit university after being told they looked uncomfortable in a suit. Ironically, they soon found themselves in fashion, where they discovered the world of influencers while looking for ways to build brand awareness through genuine and impressively stylish content.

Well, it worked — and they went on to win the Fashion and Apparel category of Shopify's ‘Build a Business’ competition.

The prize? One week on Necker Island with Richard Branson, himself. There, they met other winners who also used influencer marketing as a way to get their brands noticed, and similarly, they struggled to manage their campaigns.

It was in this moment of self-reflection, while looking out to a flamboyance of flamingos (yes, that really is the collective noun), the light bulb moment came and Whalar was born.

The platform itself launched in 2016 and quickly became the most effective tool in the marketplace. It is now used by major brands all over the world, helping them to collaborate with the best content creators and produce the most meaningful campaigns.

Whalar stands for, and always will, authentic creative and engaging content. It is still the only Facebook, Instagram and Snapchat marketing partner in the influencer space.

About the Chairman from the Chairman

I’ve spent over 50 years in the advertising business. 50 years! I know, it frightens me too. I was a founding partner of Saatchi & Saatchi. I helped start the London office of TBWA. And eventually, I setup Bartle Bogle Hegarty in 1982. I worked on brands like Levis, Audi, Johnnie Walker, and the UN. Naturally, you learn many things over the length of a career, but the one thing I’ve valued and championed over that time is creativity — the importance of it, its enduring value, and its ability to change the fortunes of brands.

Today, we live in a world of technological disruption. From music to publishing to film making, we are moving from a certain world to an uncertain world. However, there is one thing that’s permanent: the power of creativity. The challenge now is how to embrace and promote it. We should remember that technology enables opportunity, but creativity creates value. This is what excites me about Whalar.

When you start any venture, you’re investing in the future. (Unless you’re a museum.) And Whalar is forward-facing. Its very birth was born out of experience — Neil and James’s Shore Projects, to be exact. Learning from doing rather than talking, I like that. That knowledge will drive the way we grow our business.

Being a market leader, standing for integrity and openness, developing a code of practice for how the influencer industry is seen. Working with the best influencers because we’re the best. We want to help them build and develop their relationships with their followers, but most of all, we want to liberate the creative voice in all of us. The voice of our clients, our influencers, and that of our business. That’s what excited me. And I hope it excites all of you, too.

The future is creative. We want to be building it. And who wouldn’t want to be Chairman of that?

We are always looking for creative makers and doers. Add your voice to the Whalar team.
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