The Founders

Whalar (pronounced Way-lar) was founded by Neil Waller and James Street, two entrepreneurs who quit university after being told they looked uncomfortable in a suit. Ironically, they soon found themselves in fashion, where they discovered the world of influencers while looking for ways to build brand awareness through genuine and impressively stylish content.

Well, it worked — and they went on to win the Fashion and Apparel category of Shopify's ‘Build a Business’ competition.

The prize? One week on Necker Island with Richard Branson, himself. There, they met other winners who also used influencer marketing as a way to get their brands noticed, and similarly, they struggled to manage their campaigns.

It was in this moment of self-reflection, while looking out to a flamboyance of flamingos (yes, that really is the collective noun), the light bulb moment came and Whalar was born.

The platform itself launched in 2016 and quickly became the most effective tool in the marketplace. It is now used by major brands all over the world, helping them to collaborate with the best content creators and produce the most meaningful campaigns.

Whalar stands for, and always will, authentic creative and engaging content. It is still the only Facebook, Instagram and Snapchat marketing partner in the influencer space.

A note from our Chairman Sir John Hegarty, Co-Founder of BBH

I’ve spent over 50 years in the advertising business. 50 years! I know, it frightens me too. I was a founding partner of Saatchi & Saatchi. I helped start the London office of TBWA. And eventually, I setup Bartle Bogle Hegarty in 1982. I worked on brands like Levis, Audi, Johnnie Walker, and the UN. Naturally, you learn many things over the length of a career, but the one thing I’ve valued and championed over that time is creativity — the importance of it, its enduring value, and its ability to change the fortunes of brands.

Today, we live in a world of technological disruption. From music to publishing to film making, we are moving from a certain world to an uncertain world. However, there is one thing that’s permanent: the power of creativity. The challenge now is how to embrace and promote it. We should remember that technology enables opportunity, but creativity creates value. This is what excites me about Whalar.

When you start any venture, you’re investing in the future. (Unless you’re a museum.) And Whalar is forward-facing. Its very birth was born out of experience — Neil and James’s Shore Projects, to be exact. Learning from doing rather than talking, I like that. That knowledge will drive the way we grow our business.

Being a market leader, standing for integrity and openness, developing a code of practice for how the influencer industry is seen. Working with the best influencers because we’re the best. We want to help them build and develop their relationships with their followers, but most of all, we want to liberate the creative voice in all of us. The voice of our clients, our influencers, and that of our business. That’s what excited me. And I hope it excites all of you, too.

The future is creative. We want to be building it. And who wouldn’t want to be Chairman of that?

What does Liberating the Creative Voice mean to us?

By Neil Waller, Co-Founder.

In today’s fast moving world, even the best agencies can be overwhelmed by technological change. Yet that same technology is a large part of the answer.

Today there are far more creative voices than ever before. Modern technology hasn’t just unlocked creativity, but it’s given it a platform to be shared and discovered. Your upbringing, location, race, gender, orientation, age, social status…none of these things matter anywhere near as much as they did before when it comes to the opportunity to express one’s creative voice… it has been democratised.

Influencers, or creators with influence as we like to call them, are representative of this technology enabled opportunity; allowing for the adoption of a nimbler operating system, greater inclusion of diverse creative voices and enabling the scale of work needed for today’s evermore personalised and fast moving world of marketing.

Put simply

“Whalar is able to produce high quality creative work; done globally, in a fraction of the time it has traditionally taken and for a fraction of the cost.”

Over 60% of the influencers on Whalar are female; our youngest influencer is 18 and our oldest is 70. They come from all walks of life and are not confined to the walls of agency or brand teams which, whilst often wonderful walls, can put in place limitations and a disconnect with audiences.

Our creators with influence resonate so clearly with their audiences because they are truly representative of them. Living, experiencing and telling stories in the world beyond the walls in a way that relates with those that follow them.

As Sir John puts it

“Whalar adds a new kind of creativity and access that helps brands communicate with audiences. Opportunities like this just didn’t exist 10 years ago.”

This is why we’re on a mission to help democratise creativity, giving more individuals the opportunity to express their creative voice and helping create better advertising by assisting brands and agencies in embracing technology... Liberate the Creative Voice.

We are always looking for creative makers and doers.
Here are some of the positions we are hiring for.
Add your voice to the Whalar team.



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