I’ve spent over 50 years in the advertising business. 50 years! I know, it frightens me too. I was a founding partner of Saatchi & Saatchi. I helped start the London office of TBWA. And eventually, I setup Bartle Bogle Hegarty in 1982. I worked on brands like Levis, Audi, Johnnie Walker, and the UN. Naturally, you learn many things over the length of a career, but the one thing I’ve valued and championed over that time is creativity — the importance of it, its enduring value, and its ability to change the fortunes of brands.
Today, we live in a world of technological disruption. From music to publishing to film making, we are moving from a certain world to an uncertain world. However, there is one thing that’s permanent: the power of creativity. The challenge now is how to embrace and promote it. We should remember that technology enables opportunity, but creativity creates value. This is what excites me about Whalar.
When you start any venture, you’re investing in the future. (Unless you’re a museum.) And Whalar is forward-facing. Its very birth was born out of experience — Neil and James’s Shore Projects, to be exact. Learning from doing rather than talking, I like that. That knowledge will drive the way we grow our business.
Being a market leader, standing for integrity and openness, developing a code of practice for how the influencer industry is seen. Working with the best influencers because we’re the best. We want to help them build and develop their relationships with their followers, but most of all, we want to liberate the creative voice in all of us. The voice of our clients, our influencers, and that of our business. That’s what excited me. And I hope it excites all of you, too.
The future is creative. We want to be building it. And who wouldn’t want to be Chairman of that?