Creator Agency of the Year Adweek
Most Innovative Companies Fast Company
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Social Media/Influencer Agency of the Year Ad Age
Creator Agency of the Year Adweek
Most Innovative Companies Fast Company
Fast Company logo
Social Media/Influencer Agency of the Year Ad Age
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A Global, Award-Winning, Full-Service Creator Agency

Unlocking the potential of creators, brands, and platforms.
CONTACT US
Are you a creator looking for brand deals?
Our Research
Whalar waves

Our Approach

Providing Solutions for Business Growth

Defining creator strategy, delivering results.

Talent Matched with Precision

We find new ways to reach existing fans and identify untapped, relevant audiences. We amass first-party data, execute in real time, and authentically understand and meet the unique needs and ambitions of communities
of influence.

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Audiences Reached with Insight

We establish brand-safe relationships through a network of creators and communities with full accountability, including measurement and optimization. This enables us to create one-to-one, personalized audience relationships at scale.

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Impact Delivered with Intelligence

Communities drive consensus. Whalar builds long-term loyalty by co-creating relevant and timely campaigns that communities embrace
and share.

Our Work

Group of fun, diverse, young adults posing for the cameraGroup of fun, diverse, young adults posing for the camera
Entertainment – USA

DIRECTV - The Creator House Approach

Lady in satin against a background of LED hearts and sparkles holding lipstickLady in satin against a background of LED hearts and sparkles holding lipstick
Beauty – USA

Cle de Peau Beaute x Martha Stewart / Thirst Trap

A bagel with an over easy egg, Heinz beans, grilled onions and chivesA bagel with an over easy egg, Heinz beans, grilled onions and chives
FMCG – UK

Heinz / Makes It Better

A series of images. Man looking at hot dog wieners cooking. Man with crossed arms in hammock. Man pouring coffee.A series of images. Man looking at hot dog wieners cooking. Man with crossed arms in hammock. Man pouring coffee.
TECH – USA

EBAY / Better than New

Well dressed girl holding electric toothbrush against a bright background.Well dressed girl holding electric toothbrush against a bright background.
Consumer Electronics – UK

Philips UK / Unmask Your Smile

Our Clients

We supercharge growth for some of the world’s largest brands
Alphabet
Amazon
Chime
De Beers
Diageo
Disney+
Ebay
Estée Lauder
Genesis
Gucci logo
H&M
Kraft Heinz
LinkedIn
LVMH Moët Hennessy Louis Vuitton
McDonald's
NFL
Meta
Peugeot
Pfizer
SCJohnson
Snap
Spotify
TikTok

Our Technology

Echo
Echo powers our brand partnerships division and is the backbone platform for our client services teams, creators, and brand partners.
Learn More
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Our Measurement

Creators are media, and their work should be measured the same way.

There is no separate app to view creator content. Social media users see content from their family, friends, brands, and creators on the same platforms they use multiple times a day. That’s why we believe creators should be measured the same way brands would analyze their media activations on each major platform.

Whalar’s media, measurement, and analytics team measures what matters. We create bespoke learning agendas designed to help brands understand the real business impact of campaigns.
Learn More
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Careers

Do you want to be part of a passionate team?
View Openings
A group of people smiling at Adweek Creator Visionary AwardsThree people smiling with a 'prime video' logo in the background

In the News

Tribeca Festival 2024 Launches New Creator Vertical in Partnership with Whalar Group
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Meet The Lighthouse, Whalar’s First-of-Its-Kind Physical Campus for Creators
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LinkedIn Appoints Whalar Group as Creator Marketing Partner
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Whalar’s New Creative Chief Wants To Liberate The “Creative Voice” – Here’s Why It Matters
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How Creator Agencies Prepare for a 'Deepfake Summer'
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LinkedIn Marketing 2024: The B2B Social Platform is Gaining B2C Interest
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Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Are Brands Taking Disability Representation Seriously?
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Jessica Lessin’s Fireside Chat with Whalar’s Neil Waller
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Whalar Group Appoints Neil Waller and James Street as Co-CEOs
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Creators at Cannes Lions 2024—Inside the Revamped Influencer Marketing Plans at the Festival
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TikTok Creators Worry About Free Speech and Income Streams if Ban Succeeds: ‘My Livelihood is at Stake’
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Nielsen's 2024 Annual Marketing Report
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The Creative Revolution: How Whalar’s Founders are Disrupting the Status Quo
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The Unconventional Path This Exec Took to Become an Influencer Marketing Leader
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The Best Adverts of the 1990s
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The Creators’ Campus: Inside The Lighthouse’s Vision for the Booming Creator Economy
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Colin Rosenblum and Samir Chaudry
There Could Be a Creator Economy Campus Coming to a City Near You
Creator and talent management company Whalar is launching The Lighthouse, campuses designed for creators to learn, make, and collaborate with their peers.
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How to Reach Women on TikTok
Creative advice for brands who want to understand how women are showing up on TikTok today—and integrate those learnings into effective, impactful strategies.
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How to Set Up A Creator Business For Success in 2024 and Beyond
Every business needs an infrastructure and your creator business is no different.
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Creators vs. Influencers: 5 Top Players Who Define Both
The Influencer vs Creator economy lingo can be confusing. We’re here to clear things up.
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In a Booming Influencer Economy, Creators Seek Standardization for Payment Terms
Creators, now essential in marketing, are advocating for fair compensation, demanding upfront deposits and imposing late fees to secure their rightful earnings
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Super Bowl Advertisers Squeak Under the Wire of Universal Music’s TikTok Blackout
Microsoft and PepsiCo’s Starry are posting TikTok videos featuring Universal Music Group stars, but brands without licensing deals in place don’t have that option
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Super Bowl and Influencers-Why Creators Are Involved in More Big Game Marketing
While influencers aren’t necessarily starring in Super Bowl commercials, they are an important part of Big Game marketing strategies
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Is Generative AI Proving to be *Too* Creative?
Experts at Dentsu Creative, SmartAssets, Publicis Groupe Australia, M&C Saatchi Performance, Whalar and VML share how they’ve been working with and honing the output of AI tools
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What Gen Z Wants From Influencer Marketing
Marketing leaders share the influencer marketing strategies they’re leveraging to engage with the coveted age cohort.
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Creative Influencers
How Whalar’s Gaz Alushi is Putting the Creator Economy into Programmatic Terms
Influencer marketing and creator campaigns actually have the potential to be amplified and measured in a similar capacity to programmatic campaigns.
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Nielsen Unleashing the Power of Creator Content: Nielsen + Whalar: Predictive ROI Accurately Estimates What Creators Bring to the Mix
Nielsen Unleashing the Power of Creator Content: Nielsen + Whalar: Predictive ROI Accurately Estimates What Creators Bring to the Mix
Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix
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The New Creator Economy & Why You Should Care
The New Creator Economy & Why You Should Care
In the 7 years since we launched Whalar there has been an unbelievable level of transformation in 'Influencer Marketing'.
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Photo of Gaz Alushi
Measuring What Matters for Creator Marketing
Our President of Measurement & Analytics, Gaz Alushi, chats with Little Black Book about the best ways to measure the impact of creator marketing.
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Talent Manager Spotlight
Talent Manager Spotlight
How the creators Whalar Talent represents are approaching Threads a month into the Meta-owned platform’s lifespan.
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#1 Pet Creator, Doug the Pug, Launches New Doggy Wellness Brand - Nonipup
#1 Pet Creator, Doug the Pug, Launches New Doggy Wellness Brand - Nonipup
Everyone's favorite pup, Doug the Pug, is launching its own brand, Nonipup. Nonipup is a first-of-its-kind creator founded brand from the world's most famous dog for dogs everywher
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Sam Hicks, Managing Director, UK
Whalar Appoints Sam Hicks as Managing Director, UK
"I remain committed to fostering a culture of collaboration, creativity, and trust..." - Sam Hicks, Managing Director, UK
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Best Workplaces for Innovators 2023
Best Workplaces for Innovators 2023
Whalar earns top recognition in the advertising/marketing/communications category.
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Because of the actors’ and writers’ strikes, Deanna Giulietti has turned down promotional work recently worth thousands of dollars.
Hollywood Strike Leaves Influencers Sidelined and Confused
Despite not being in the actors’ union, many content creators are passing up deals to promote films or TV shows because they don’t want to be barred from the guild or face online v
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Sam Hicks, Managing Director, UK
Bossing It: With Sam Hicks
Whalar's UK managing director on exposing different leadership styles, being super prepared, and being involved in both key business decisions and helping teams succeed.
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From left to right: Lucia Ayson of DBA, Artrell Flonnory of Viral Nation, and Whalar's Megan Frantz and Rick Bhatia.
20 Most Influential TikTok Talent Managers and Agents Helping Creators Build Their Careers in 2023
While some talent managers and agents work for long-established companies, others have launched new firms to address creators' unique needs.
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Fast Company: Most Innovative Companies in Social Media
For making it easier for creators and brands to work together.
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Campaign Global - Social Media Agency of the Year
Campaign Global: Social Media Agency of the Year
Whalar continues to deliver best-in-class creator campaigns, strategies, and solutions that help brands and creators work smarter - not harder - and thrive while doing so.
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Ad Age A-List Awards Social Media/Influencer Agency of the Year
Whalar Is A-List 2023 Social Media/Influencer Agency of the Year
“One of the biggest shifts is that brands realize that working with creators is not a tactic, but a part of their marketing strategy,” - Jamie Gutfreund, Chief Growth Officer
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ad council logo
Whalar and Ad Council Program Will Recruit Creators to Lead Social Issue Campaigns
Whalar and the Ad Council have formed The Creators for Good Ambassador program, allowing creators the chance to steer cause-driven campaigns.
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Illustration by: Leandro Stavorengo
How Creators Serve as Bridges to Gaming Communities
Over the last decade, the live service model has changed the life cycle of games and franchises. Filled with infinite replayability, these games can only thrive when they have high
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Marketers are turning to influencers to target niche audiences with their content.
Brands Are Shaking Up Their Creator Recruiting Strategies
Gone are the days of companies cherry-picking influencers for one-off campaigns based on their follower counts.
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source TikTok blog
Creator Outlook: Marketing Partners Share Opportunities for the Year Ahead
Three creator marketing experts share their perspectives on how brands can leverage creators, where the opportunities for innovation lie, and advice on how to get started.
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2023 is the Year of Measurement for the Creator Economy
Whalar Launches First-of-Its-Kind Full-Funnel Measurement Solutions for the Creator Economy
These solutions enable brands to evaluate the effectiveness of creator marketing campaigns in the same way paid media is currently measured.
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The Potential of Web3 & The Creator Economy
The Potential of Web3 & The Creator Economy
We at Whalar couldn’t be more excited for what we see as the seismic long term potential of web3 for the Creator Economy.
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Los Angeles Times: Five Latino TikTokers traded 9-to-5s for a Hollywood Hills house.
This is how they live.
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Creators with Influence: How to Earn Trust
Influencer marketing is the new force in the attention economy.
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A woman browsing social media on her phone
The Creator Economy Can Thrive with Audiences Tired of Traditional Advertising
A new study by Whalar reveals half of Gen Z spend zero hours on ad-supported television
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Diary of a Chief People Officer
'I don't fit the perfect mold for what a head of people looks like.'
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C Talent is Making the Business Case for Inclusion
C Talent, an agency for deaf and disabled creators, was acquired by influencer marketer Whalar.
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Whalar creator academy in partnership with logitech for creators
Whalar Is Elevating the Next Generation of Creators
In partnership with Logitech For Creators, Whalar launched The Creator Academy, a 10-week-long accelerator program for under-represented creators.
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Adweek Creator Agency of the Year
Whalar named AdWeek's Creator Agency of the Year!
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Reaching the Unreachables
Media is always evolving. Today’s audiences have shifted their attention away from publishers and platforms and towards people.
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Logo of AdWeek 50
Whalar's President of Measurement & Analytics, Gaz Alushi, named to this year's Adweek 50
Honoring media, marketing and tech's indispensable behind-the-scenes stars.
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A group of young, hip people posing with an orange background
Shorty Awards Win!
Whalar brought home THREE medals for the Whalar x DIRECTV Creator House Approach at the Shorty Awards!
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Clé de Peau Beauté
Best Influencer Campaign in Creative Excellence
The Clé de Peau Beauté x Whalar “Thirst Trap” campaign won at the Campaign US BIG Awards!
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Worklife Awards Winner logo
HR Team of the Year
Whalar won HR Team of the Year in the 2022 WorkLife Awards!
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Winners of the Streamy Awards
Streamy Awards Wins!
Whalar took home two Streamy Awards for Agency of the Year and Best Branded Video for the Clé de Peau Beauté x Martha Stewart campaign.
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E2E Tech 100 List
E2E Tech 100 List
Recognising the fastest-growing tech companies in the UK.
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